Audit Deliverables
What you receive in a Creator + Brand Evidence Audit.
The audit turns scattered creator activity into a clear diagnosis: what is working, what is risky, what is misaligned, and what should happen next.
Audit Report
A structured review of brand positioning, creator strategy, creator–brand fit, audience trust dynamics, disclosure practices, claims risk, affiliate risk, AI-content risk, measurement quality, and governance gaps.
Evidence Map
What evidence currently supports creator and brand decisions—customer insight, performance data, competitor activity, regulatory guidance, research—and where evidence is missing, weak, stale, or anecdotal.
Risk Map
A prioritized breakdown of disclosure, sponsorship, affiliate, testimonial, claims, AI-generated content, creator reputation, audience-vulnerability, platform-policy, and brand-dilution risk.
Creator Selection Scorecard
A framework for evaluating fit: audience alignment, credibility, category fit, content quality, commercialization saturation, trust profile, claims risk, disclosure history, platform fit, strategic use case.
Measurement Framework
A system beyond likes and views: reach, engagement quality, audience fit, trust signals, sentiment, conversion, compliance, creator learning, brand equity, platform risk.
Priority Matrix
Every finding sorted into: fix now, formalize next, test before scaling, monitor, or stop doing.
30 / 60 / 90-Day Roadmap
A sequenced plan for strengthening creator strategy, disclosure systems, claims review, brand alignment, founder content, measurement, and governance.
Debrief Session
A live review of findings, priorities, and next steps.
Why this format
A deck of impressions isn’t a diagnosis.
Most creator or brand “audits” hand back a slide deck of observations with no way to act on them. These eight deliverables exist because each answers a different operational question: what is true (report), what supports it (evidence map), what could go wrong (risk map), who to work with (scorecard), what to track (measurement framework), what to do first (priority matrix), in what order (roadmap), and how to talk it through with the person who has to decide (debrief). Strip out any one of those and a real recommendation becomes an opinion again.
What a finding looks like
Specific enough to act on, not just flag.
A Risk Map entry doesn’t read “disclosure could be improved.” It reads closer to: affiliate links in three recent posts are disclosed only in a first comment or a bio-link page—below the “clear and conspicuous” bar most FTC guidance and platform policy expect—rated moderate risk, fix-now priority, with a rewritten caption template attached. The Priority Matrix then tells you whether that sits in fix-now, formalize-next, test-before-scaling, monitor, or stop-doing—so the debrief is a decision session, not a re-read of the report.