Flagship Service
Use creators, affiliates, and thought leadership without sacrificing trust, compliance, or brand coherence.
The Creator + Brand Evidence Audit is a rigorous diagnostic for brands using—or considering—creator partnerships, founder-led content, affiliates, or expert-led social strategy. I audit your creator ecosystem through the lenses of brand strategy, audience trust, disclosure, claims risk, platform behavior, and measurable business value—so you know what to fix, what to protect, and what to build next.
Audit criteria current as of August 2026, reviewed against current FTC endorsement guidance and platform disclosure policy for each engagement.
What this is
A strategic audit of your creator and brand system—not a social-media cleanup.
Most creator marketing audits stop at follower counts, engagement rates, and whether a campaign “felt good.” That is not enough if your brand depends on trust, expertise, regulation, or claims discipline. This audit answers deeper questions:
- Are we choosing the right creators for the job the brand actually needs done?
- Is our creator strategy aligned with our positioning, audience, and proof architecture?
- Are our partnerships creating trust—or quietly eroding it?
- Are we exposing the business to disclosure, testimonial, affiliate, or claims risk?
- Are we measuring the right outcomes, or just reporting vanity metrics?
- Do we have a system for governing creator content as the business grows?
What I audit
Six core layers of your creator ecosystem.
Brand + Positioning
Does creator activity reinforce or dilute the brand? Positioning, messaging hierarchy, proof architecture, offer clarity, audience alignment.
Creator Strategy & Fit
Selection logic, creator–brand fit, audience & platform fit, commercialization patterns—awareness vs education vs trust transfer vs conversion.
Trust + Audience
Authority signals, authenticity risks, audience vulnerability, educational vs promotional balance, testimonial and parasocial dynamics.
Disclosure, Claims + Risk
Sponsorship & affiliate disclosures, material connections, testimonial risk, claims language, substantiation gaps, AI/synthetic content.
Measurement
Are you measuring awareness, trust, conversion, risk, and learning—or just engagement? Conversion paths, affiliate tracking, audience quality.
Governance + Operating
Creator briefs, approval workflows, role clarity, claims review, AI-content guardrails, decision-making bottlenecks.
What you receive
A clear diagnosis, not scattered notes.
See the full breakdown on the Audit Deliverables page.
Audit Report
20–40 pages across all six layers.
Evidence Map
What supports decisions—and the gaps.
Risk Map
Disclosure, claims, testimonial, platform, brand.
Priority Matrix
Fix now / formalize / test / monitor / stop.
Creator Selection Scorecard
Fit, credibility, risk, platform, use case.
Measurement Framework
Beyond likes and views.
30/60/90 Roadmap
A sequenced action plan.
Debrief Session
Live review of findings & next steps.
Who it's for
Businesses that cannot afford sloppy creator strategy.
- Regulated or trust-sensitive brands (cannabis, psychedelics, wellness, supplements, health-adjacent)
- Legal, education, and advisory brands
- Founder- or expert-led companies using thought leadership as a growth channel
- Brands already investing in creators but unsure whether it’s working
- Teams with disclosure, claims, or brand-safety concerns
- Companies using affiliates, UGC, or partnerships without a governance system
Engagement structure
Four steps.
- Intake + materials review. Campaign assets, creator lists, brand guidelines, disclosures, reporting, briefs, content examples.
- Audit + evidence synthesis. Review across all six layers; synthesize into a structured findings memo.
- Strategic recommendations. What to stop, fix, test, formalize, or scale.
- Debrief + roadmap. Decide the next step: internal implementation, a sprint, or governance support.
What makes this different from a typical influencer audit
Most influencer audits treat creators as a marketing tactic and stop at follower counts, content aesthetics, and one-off campaign performance. This audit treats creator activity as a brand, trust, governance, and business system—brand strategy, parasocial and credibility dynamics, disclosure and consumer-protection risk, platform realities, claims and substantiation, measurement quality, and long-term brand coherence.