Services
Creator strategy, governance, and brand systems for trust-sensitive markets.
I help brands design creator and thought-leadership systems that are evidence-based, strategically aligned, disclosure-aware, claims-conscious, and built for long-term credibility.
How to choose
Start with a diagnosis. Then build the system.
Most engagements begin with the Audit—it tells you what to fix, protect, and build. From there, the Sprint, Governance, and Thought-Leader systems formalize and scale the work.
| Service | Best for | Typical outputs | Format | Ongoing? |
|---|---|---|---|---|
| Creator + Brand Evidence Audit | Brands using or considering creators, affiliates, UGC, founder content, or expert thought leadership | Audit report, evidence map, risk map, priority matrix, 30/60/90 roadmap, debrief | 20–40 page report + live debrief | No (entry point) |
| Creator Partnership Strategy Sprint | Brands preparing to launch or rebuild a creator partnership program | Selection scorecard, audience-fit criteria, campaign thesis, creator brief, KPI framework | Four working sessions | Fixed sprint |
| Creator Governance + Brand Systems | Teams scaling creator content, affiliates, UGC, AI-assisted content, or expert publishing | Marketing SOP, disclosure rules, claims review, approval workflow, AI-content rules | Written system + review cadence | Build + review |
| Thought-Leader / Expert Creator Brand System | Founders, lawyers, clinicians, researchers, educators, consultants | Positioning, audience map, editorial pillars, trust architecture, monetization pathway | Strategy build | Optional retainer |
| Ongoing Advisory / Retainer | Brands needing continued review, refinement, and governance support | Recurring strategy, campaign & claims/disclosure review, brand governance | Biweekly or monthly cadence | Yes |
Creator + Brand Evidence Audit
A rigorous diagnostic across six layers: brand & positioning, creator fit, trust & audience, disclosure & claims risk, measurement, and governance.
View →Partnership Strategy Sprint
The strategic foundation for creator selection, briefing, campaign design, disclosures, claims discipline, and measurement.
View →Governance + Brand Systems
The operating system for responsible creator marketing—rules, workflows, escalation, and quarterly review.
View →Thought-Leader System
Turn expertise into a coherent authority platform without sacrificing accuracy, credibility, or professional trust.
View →Not sure where you fit?
If you are already spending on creators but can’t tell what’s working, or your founder team is becoming a content engine without structure—start with the Audit.
Request a Creator + Brand Evidence Audit